What are Rankings?
Rankings allow you to choose certain questions as indicators of a quality that you want to track. For example, you could create an "Environmentally Friendly" Ranking and when people answer the question "Do you care about the environment?" with a "Yes" you assign them 50 points.
Identify Users Across Many Conversations
You can use Rankings to measure across many conversations. A conversation here generates a few points... a conversation there a few. In this way you get a sense of how a person responds over time to many different things. You're using your dialog to learn. And you're using the Ranking to quantify.
Build Panels with Rankings
As people score points you can skim those in the top 10% of Ranking score and put them into a Panel which allows you to ignite conversations that only they can see and take. In this way you're not only targeting but engaging your audience.
Ranking Strength = Average Normalized Points
You get an ordered list of people who have a rank. Along with the number of points they have is a Ranking Strength. Ranking Strength is the average of normalized points awarded for each question. This is done because there's a difference between building many points over time with lowly Ranking-correlated answerd and quickly building many points with a few highly-Ranking-correlated answers. In short, people with a higher Ranking Strength are more highly correlated to the qualities that you're measuring with your Ranking.
|
|
