Segmentation and Targeting
It's Easy to Target Your Survey
When people sign up to join surveys they tell us a number of things about themselves. When you create a survey you can limit it to certain demographics. People who don't fit your target can't take it. The current list of demographic fields is:
  • Age
  • Gender
  • Ethnicity
  • Marital Status
  • Income
  • Education
  • City, State
  • Profession
  • Interest
  • Politics



Access Code
Access Code Only surveys require that everybody who takes the survey first enter an access code that you somehow communicate to them. In this way you can limit and control who join your survey. Great for point-of-sale and real-world ties to the online world.


Standing Panels for Longitudinal Studies
It's easy to build a panel of people to join repeated surveys. In this way you can measure a fixed group's opinion over time.


Target Facebook Only, Blogger Only or Both
Sometimes you only want your campaign executed in certain places. No problem. With a couple clicks you'll limit respondents to Facebook, the blogosphere or leave it open to everybody.





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