It's Easy to Target Your Conversation
When people sign up to join conversations they tell us a number of things about themselves. When you create a conversation you can limit it to certain demographics. People who don't fit your target can't take it. The current list of demographic fields is:
- Age
- Gender
- Ethnicity
- Marital Status
- Income
- Education
- City, State
- Profession
- Interest
- Politics
Access Code
Access Code Only conversations require that everybody who takes the conversation first enter an access code that you somehow communicate to them. In this way you can limit and control who join your conversation. Great for point-of-sale and real-world ties to the online world.
Standing Panels for Longitudinal Studies
It's easy to build a panel of people to join repeated conversations. In this way you can measure a fixed group's opinion over time.
Target Facebook Only, Blogger Only or Both
Sometimes you only want your campaign executed in certain places. No problem. With a couple clicks you'll limit respondents to Facebook, the blogosphere or leave it open to everybody.
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