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Igniter FAQ
Igniter Basics
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Researcher FAQ
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Why is this better than traditional market research?
One critical flaw with traditional market research, especially when targeted to the youth-oriented market of the blogosphere, is that respondents know that they're speaking to a researcher and speak accordingly. You're not hearing what they say behind closed doors with their friends. With dNeero, however, social people know that their answers will be seen by their peers who are a much stronger influencer than you are as a researcher. The result is that you see a much more accurate portrayal of your product in the real world. This is ethnographic research applied to technological social networks. Peek into the digital world that bloggers inhabit. Can I limit my budget? You set a maximum spending limit when you ignite a conversation. You're only accountable for that amount or less. How much does it cost to get started? You can create conversations for less than $100 by choosing low incentives and low numbers of required respondents. What if nobody joins my conversation? You don't pay. This is a low-risk technology. If you want to, you can try again with a higher payment incentive for bloggers. You only pay for the activity that your conversation generates. Can I embed product images into my conversation? Yes. This is a very powerful concept in our technology. You can add a product photo (or many) that will appear when social people join your conversation and when they post it to their blog. Imagine having 5000 blogs spread a picture of your product along with their opinion on it. Can I require positive reviews/opinions about my product? No way, Jose! The blogosphere and market research are both built on honesty and integrity. We will do everything in our power to maintain neutrality for our bloggers. Doing so enhances the credibility of your marketing and market research. What do I get as conversation results? Both graphical and computer-formatted results are available. Charts and graphs. Percentages. All the usuall stuff you'd expect. Can everybody see the results? Yes! The network effect is embraced. People affect one another all the time in the real world. Can I hide the results? You can, but you have to pay a 5% premium to do so. When you ignite your conversation there's a simple check box to do so. We'll hide the overall aggregate results so that competitors don't get the benefit of your investment. And per-blog aggregate results will still be available. It's a balance between your needs as a researcher and the value for bloggers. Can I visit the blogs where my conversation is posted? Absolutely! When you see your results you'll get a list of those blogs where the conversation was posted along with the number of times that the conversation has been seen. The powerful thing here is that you can get a much more palpable sense of what your customers/constituents are saying to their friends. How much does it cost? You can ignite a conversation as large or as small as you like and you'll be charged only for the activity that your conversation generates. dNeero charges a 25% conversation management fee to use our technology. How/when am I charged? You're always in control of what's happening with your account. When you ignite a conversation you cap the maximum amount that you can be charged. Before you commit to any spend you are shown a clear breakdown of the maximum spending scenario. Within the bounds that you design, here's what we do:
What if I still have a positive balance when my conversation ends? In general we attempt to fulfill your conversation order completely, meaning you'll have a zero balance. But occasionally short-run conversations are closed while there's a positive balance in your account. Impressions on blogs will be paid for during a period extending 30 days from the end date of the conversation, not to exceed the limits on impressions that you've set with your conversation. As such, dNeero will refund money after this period has ended so long as you don't have other conversations that aren't Closed. This means that you need to have a PayPal account set up and configured in the Account Settings section of your account. What payment methods do you accept? Using your account online you can specify a credit card (Visa, MasterCard, Amex, Discover). However, for large conversations please contact us directly to discuss other arrangements. How many conversations a day is a blogger allowed to take? Five. |
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