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Marketing with Text Messages ? Well, what did you expect?
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Cell phones are everywhere ? in the U.S. alone there are over 220 million subscribers. Many of us have canned the old land line phone because cells are with us all the time and have an enormous array of capabilities. One of the most used capabilities is text messaging, and because of that businesses would like to market to you through text messaging. Let?s see what you think about that.






Arlene Collado Mercado's answers.
How would you answer?

"I don't answer the phone. I get the feeling whenever I do that there will be someone on the other end. "
~ Fred Couples ~
Text Messages :: dNeero

Of the following, which is your preferred mode of communication?

    phone

  >email

    text message

    mail

How many text messages do you send/receive on an average day?

    0

    1-5

  >6-10

    11-15

    16-20

    21-30

    31-40

    41-50

    51-100

    More than 100

What is the highest number of text messages you have ever sent in one day?

  >0-50

    51-100

    101-200

    201-300

    More than 300

How do you feel about targeted marketing sent to your mobile phone?

Not acceptable
1.0
2.0
3.0
4.0
5.0
Acceptable

Describe why you chose the answer above.

It's convenient for marketers and less garbage (papers) for consumers.

From what types of businesses might you request cell phone based marketing? Choose all that apply.

    Dry Cleaning

  >Restaurants

    Real Estate

    Emergency Services

  >General Retail

  >Cell Phone company

  >News outlets

    Stock Broker

    Other

If 'Other' above, please specify.

What was the last vendor based/commercial message you received on you cell phone?

purchase of ringtones

Was the message you described above something you requested?

    Yes

  >No

    Haven?t received any such messages

What other question about text messaging and cell phone marketing would you like to see in a dNeero survey?

When I receive text messaging marketing should my credit be deducted too?


   

Many thanks to Larry Block, of the Mobile Marketing Technologies, for providing the context for this dNeero survey.



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