The HammeRuler HammeRuler will run a new television commercial and we need your help! |
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Have you previously heard of the HammeRuler?
Yes
>No
Vaguely
Please rate the following themes as to their appropriateness as a HammeRuler commercial.
1=Not very appropriate; 5=Very appropriate
| 1 | 2 | 3 | 4 | 5 |
| Husband hanging pictures of family | | | | | X |
| A couple hanging shelves in bedroom | | | | X | |
| Burly guy in jeans installing built-ins in an office | | | | | X |
| Professional carpenter putting finishing touches on a chest of drawers | | | | | X |
| Group of boys and girls building a tree house | | | | | X |
| Neighbor "borrowing" the HammeRuler late at night | | | | | X |
| Getting hammered at a construction workers convention | | | X | | |
| Star Wars like robot fixing Hans Solo's Millennium Falcon | | | | | X |
| Workman preparing the set of American Idol | | | | | X |
| Kindergarten class building a Lego's oil rig | | | | X | |
| Rancher repairing a fence | | | | | X |
| Father asking young daughter for a ruler and getting a HammeRuler | | | | | X |
Choose the theme above that you like the best, and share some more thoughts about what you'd like to see in the commercial. Or, tell us about another theme that you'd suggest we use.
I liked the idea of the Father asking a young daughter for a ruler and getting a HammeRuler instead. Mainly because it suggests that anyone can practically use the HammeRuler and have fun with it. Even the young ones!
How likely are you to buy a HammeRuler when it comes to market at end of 2008?
| Unlikely | 1.0 | 2.0 | 3.0 | 4.0 | 5.0 | Very Likely |
How much would you pay for a HammeRuler?
$0.99
$4.99
>$9.99
$19.99
$29.99
$59.99
$99.99+
Have you discussed the HammeRuler in any way (good or bad) with your friends?
>Yes
No